Product Review Blogs are becoming an essential part of today's online economy. There are a lot of reasons why comparison and review websites are important. The most obvious one is that they let you make more educated decisions when you're about to buy a product since they let you see what other people think.

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Our blog is mainly related to family health and individual fitness. We review various products related to family health in homes or during workouts. The team does intensive research regarding these products, getting in touch with consumers as well as businesses. The products that we recommend are bought and tested.

Importance of Product Review Blogs

Comparing and reviewing products online is a great way to find the best one to suit your needs. It's not an easy task; you have to sift through a lot of reviews and read a lot of specifications. But if it helps you make a decision, it's worth it. But how can you tell which sites are the most reliable? 

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Check the Author

Examine the individual or organisation in charge of the website. Are the papers written by people who have specific expertise or qualifications in the field? Is the organisation a respected and well-known authority on the subject? If this is the case, the website's writers have done their homework. Is the Site updated? When was the content updated? Is there a frequent addition of new posts or topics? If the website hasn't been updated in a while, you might not be getting the most up-to-date information on the subject.

Evidence-Based

If the points aren't backed up by reliable statistical facts, it's a warning that this website is more concerned with traffic. Check out the sort of evidence that the website provides to back up their arguments. Instead of depending on media articles, trustworthy websites are open about their sources and allow the learners to develop a clearer knowledge.

What are comparison and review websites?

In the virtual world of online retail, ratings and comparisons are critical. In an online marketplace, it is typically difficult to accurately “window-shop” for a desired good or service. This is because some online retailers use fictional product photos with the intent of deceiving consumers.

As a consequence, past consumers' interactions would be dependent upon. For those finding such information, comparison and review sites are the best places to go. What is the distinction between comparison and a research website?

On one hand, comparison websites primarily advise consumers on how to select the better price.

Review pages, on the other hand, offer important knowledge about a commodity such that the highest quality can be achieved. As a result, it is clear that comparison sites are concerned with price, while review sites are concerned with content. Source: sitepronews.com

Why businesses should want customer reviews?

The importance of responding to customers online could not be more important, as reviews are often the first point of contact a potential customer has with a business. Aside from the fact that reviews from customers help other customers decide whether they should visit a business or not, business reviews are now more prevalent on search results pages. Source: vendasta.com

How Much Do Customer Reviews Matter?

Buying and selling have become extremely easy with the help of reviews. One cannot deny the fact that about 90% of the customers today are looking into the product review sites before buying a product online. It is easier for customers to buy a product that has reviews based on performance and other aspects. Customers trust reviews of other customers who have already purchased the product. With the emergence of software review sites, B2B and SaaS software buyers are now preferring to read the reviews and details of the product before buying. With numerous software review sites in the market, buyers tend to research online about the product before even contacting the seller of the product. Source: softwareworld.com

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Online reviews and ratings of businesses on sites like Yelp, Facebook, Google, and TripAdvisor have the power to shape consumer behaviour. In today's technology and data-driven age, consumers are eager to validate their purchase decisions and seek to do so by using social media and real-time feedback from other consumers as their key resources.

But how exactly are consumers using local search services and online review sites to find and assess businesses? What kind of impact do reviews and ratings have on their path to purchase?

After examining in greater detail the research and decision-making process of today's consumers, customer feedback software company ReviewTrackers recently released the results of its first-ever Local Search and Online Reviews Survey. Here are some key findings:

Analysis-I

One of the most interesting aspects of local search is how it affects visitor traffic and revenue. Based on ReviewTrackers' research, local searches conducted by consumers often carry high purchase intent.

Want to drive conversions? Work on improving local search rankings on Google. Also, develop a strategy for securing more (and better) reviews, optimizing your information on business listings across the web, and creating user experiences that inspire in-store visits and sales.

67.7% consumers say that at least half of their searches result in a visit to a local business

These visits then eventually translate into sales, with at least half of local searches eventually leading to a purchase for 57.7% of consumers.

Analysis-II

As one might expect, consumers – equipped with, and empowered by, an expanding range of Internet devices – are fairly active in searching for specific types of information when assessing local businesses. In fact, only a small percentage of survey respondents admitted to never looking for local business information like online reviews, location, hours, directions, and discounts.

Based on the results, it seems that convenience plays a significant role in consumers' research and decision-making process, with location and hours ranking as the top two types of business information they look for.

Interestingly, consumers are more active in trying to find online reviews than in hunting for discounts, with over 50% of consumers often or always' checking out online reviews, compared to the 34% that seek out information on discounts and pricing.

This suggests that having an effective review and reputation management strategy may be more beneficial to local businesses than launching special promotions or offering discounted prices. (Previous studies have already suggested that better reviews and higher ratings can lead to greater demand and pricing flexibility.)

69.9% of consumers read reviews in the beginning of, and during, the research phase

By comparison, only 4.1% read reviews at the stage where they've already made an initial choice and are looking to double-check it.